My last post on No Whip!

Today the book I've worked on for the previous year, Appetite For Reduction, is officially out and I'm ending this blog and starting a new site called True Love Health.



Well, it has been an amazing four years of regular posting here. In December of 2006, while spending a month in New Zealand, I decided to take all of my adventure writing and put it in one place. I spent many many hours finding and organizing my stories and photos; all the way back to my reflections on my 2001 cross-country bike tour. Many stories never got finished as I was too quickly accumulating new ones to write about old ones! What a fortunate problem to have.

The name of this of this blog was chosen without much thought, based on a dumb joke. I never thought ahead that I'd be promoting it or that strangers would actually be reading it. It was just a place to record what I was up to for my friends to see.

What's that joke? Slang for car is whip, but it's also short for whip cream, two things I philosophically try to avoid. One day at a coffee shop I ordered a fancy drink and the barista said, 'Whip?' and I responded, 'No, I rode here.' She stared at me blankly the same way people do when I explain the blog name....

So I'm moving on. I don't talk about it often, but I'm a Registered Dietitian, i.e. a professional nutritionist. My expertise is in Public Health (I teach community college) and Vegetarian Nutrition (duh). I've always struggled to keep my professional life and personal life separate, but it's obvious that they are one and the same. My professional life is dictated by my personal ethics and it's not only dumb, but a pain in the ass to try and hide my tattoos from my colleagues.

I got into nutrition because of veganism and always thought I'd have my own practice immediately. But now seven years on from graduate school (!!) I'm making the time for it and my new site, True Love Health will reflect both adventure and my 'professional' life. An example of my writing is on No Meat Athlete, Protein- A Primer For Vegetarians.

How about some FAQ?

Where did the name True Love Health come from?
In 2007 I was working on a new design for the stage race I put on, Feel My Legs, I'm A Racer. I had wanted a new bike related tattoo and decided I'd use the design for the 2007 race as my tattoo. It represents my feeling about riding bikes and doing races: I just really love the process. The action of doing. We don't race up 10 of the hardest hills in LA just to get to the top, but for the process of riding something so different. A metaphor for life, if you will.
And this way I already have my brand tattooed on me. Easy decision.

Is the new site only about vegan nutrition?
-No, definitely not. My philosophy on health, nutrition and exercise is that they have to be fun and lifestyle oriented. I hate treadmills. I love to cook. Sometimes I eat vegan donuts. Health is about the big picture and having fun and the new site will reflect this.

Will you constantly be trying to sell your services?
-No!

How can I pay you for your services?
-Please get in touch through my email which is MattRuscigno on gmail.

What new stuff will the site have?
-More regular posts with more details on training, eating and racing plus guest posts from people who I think are ruling at life. And other more in-depth projects! It's going to be an all-around resource for people being stoked on eating and doing stuff!

Will you still post stupid photos you take in the street with your phone?
-Fuck yeah!

Is it going to be all nice and professional or will you still swear and be kinda inappropriate?
-See above.

How can I stay in the loop?
About 500 people subscribe to this blog via a service like Google Reader. You need to add Truelovehealth.com to your reader and follow on twitter.com/truelovehealth. Also, if you link to me from your site please update your link!

Lastly, thank you everyone who has been supportive by reading and being a part of these adventures. This is what life is about! I wouldn't do all this if it wasn't motivating people to be good in the world. What we eat, how we get around and how we spend our free time is as political as anything! It affects everyone. But this doesn't mean it cannot be fun. Looking forward to many more years of adventures!!

Vegan Corner

Some friends of friends are launching an all-vegan resource page (think restaurants, stores and other places plus online stuff and events) called Vegan Corner. It's not officially up yet, but there is a press page here and a press release here (and below!) that features a photo of my good friend Danielle from Vegan Treats! It's a small vegan world sometimes.

Riding and Eating through New York City

My new S&S Machine hard case.

Dressed for conference, with bike along!

Recently I was able to spend a beautiful Fall weekend in New York City, one of my favorite places in the world. It's where my family is from and most still live in the area. As a kid it was my concept of what a city was like which unfortunately left me disappointed when I started traveling to other cities! Heading back this time I had my track bike, sun and free time to explore.


Everyone is going crazy over NYC Transportation Commissioner Janetter Sadik-Khan and I hate to jump on the bandwagon, but holy shit! NYC is a different place for bicycles now. It is as amazing as people say. Are NYC Drivers still NYC Drivers? Yes, but now cyclists have space set ahead for them. It's not always respected, but it's definitely something. Sadik-Khan was interviewed in Esquire and it's a great read.


She also spoke in Los Angeles and gave her approval for CicLAvia. So Los Angeles. You've always said, 'there's not enough space for bike lanes and bike infrastructure here.' Have you been to NYC? They have much less space! They've more than doubled the number of people commuting by bicycle because they built the infrastructure. We have more space and better weather. Let's get with the program here!

Clear day! Shot from Brooklyn looking at Manhattan.

Obligatory pizza in Brooklyn. Something else that has also changed dramatically, more vegan food! This is at Vinnie's on Bedford.

Kent Ave. The map said it was one-way, but I had memory of riding on it the opposite direction. Because it's a two-way bike lane! So rad.

Kent Ave again.

Williamsburg Bridge. They got rid of the crazy bumps!

Blurry Second Ave protected bike lane. The blurriness makes it more real.

Also obligatory. Post-Central Park ride.

Back in Brooklyn we went to a show in a warehouse where kids live. Nice to see lawless NYC still exists, somewhat.

We never actually went in, just to the roof to hang out.

Deli sandwich the next day. For real!

Love NYC. I was told when I was a teenager that if you love NYC, you'll hate LA. I never thought I'd stay here, but I'm coming up on 8 years. Do I wish there was some more NYC in LA? Of course. But each city is what you make it. Because I grew up with NYC as my idea of what a city should be like, I treat all cities like they were NYC. Which is why I can live here without a car and walk and bike to where I need to go. It's possible for me and others and if the city got on board, it'd be possible for many more Angelenos.

Another Sriracha gem!

A friend was motivated by my post and scavenged through historic paintings and found this gem:

Thanks Farnz! It fits with the holiday and also the Thanksgiving Sriracha photo over on the Sriracha blog.

Nutrition and transitioning

I spent last weekend and early this week at the American Dietetic Association's annual conference in Boston where I facilitated a workshop on vegetarian nutrition. I usually don't talk about my professional world here, but I'm in the process of transitioning to a new blog that combines both. Links for that coming soon, but I've already started using this: twitter.com/truelovehealth. One of my tweets included this photo of dietitians in line for free soda at the expo:

Yes, you read that correctly. Dietitians getting free soda at a nutrition conference. This is the world I work in. We have a long way to go. Fortunately my 'Corporate influence = huge problem" post was picked up and re-tweeted by a number of people who feel similarly. The photo has been viewed nearly 600 times.

This is the sort of topic that makes me nervous professionally. Will this affect my work with the ADA? At the end of the conference they posted a thank you to all of the twitter users at the conference and my name was not listed....

Anyway. If you don't stay true to your own ethics what are you left with?

Start following me on twitter for more.

Crapaudback

I'll admit that I'm not above buying something because of the way it looks. I'm all about practicality, but if that great rain jacket looks like it's leftover from the Cross Colours era (but without the social and political context), I ain't gonna buy it. With food this is especially true. We eat with our eyes, the saying goes. As a public health dietitian I know my eyes are a little different than the average person so I find things like this irresistible:



Cuban squash. Apparently it is the most commonly eaten vegetable in Cuba! It's a pumpkin/squash hybrid and is also called crapaudback. This is at the local grocery store in my East Hollywood neighborhood. We are surrounded by (and part of) Armenia, Russian, Thai, Korean and Salvodorean neighborhoods and the grocery stores reflect this. Here is my housemate laughing at what 16 pounds of pumpkin/squash/crapaudback feels like:




Upon cutting it open we found that the skin is not as tough as it looks and is closer to a butternut squash than pumpkin. It also has more 'meat' than pumpkin.



Despite cooking often, I'm not the most creative in the kitchen. My preference is to make simple, healthy meals taste good. My first thought with squash is always: roast it. Cut it up, leave on the skin, coat with olive oil, salt and pepper and cook until slightly brown. Delicious. This is what we did first and you can see how quickly it went:




Next we got a little creative and pulled out one of those books you see on people's kitchen shelves that have recipes. We grabbed my friend Isa's newest cookbook Vegan Brunch. We used the Pumpin Bran Muffins recipe as a guideline (though I hear some people follow recipes exactly) but by the time we sorted what we had on hand it ended up very different.

Crapaudback Interpretive Bread

2 cups pureed raw crapaudback

1/2 cup almond milk
1 tsp apple cider vinegar
1/2 cup canola oil
1 cup oats
2 T liquid sweetener
2 tsp vanilla
1 1/2 cup flour
1 cup brown sugar
1 T baking powder
1/2 tsp salt
1 tsp ground ginger
1/2 tsp nutmeg
1/2 tsp cloves
1/2 tsp black pepper
1/2 cup almond pieces

1. Mix dry ingredients in a big bowl
2. Mix wet ingredients in a small bowl
3. Add wet to dry and don't over mix!
4. Bake for 20-25 min at 400 degrees.

Because we had eight freakin pounds of this stuff we steamed some for dinner. This is another favorite meal of mine, beans and rice. Here we have brown rice, dried black beans with haas avocado, cherry tomatoes and steamed crapaudback. The majority of the meal is from our buying co-op or the Hollywood farmers market.


Boom. One vegetable, three meals. And this is only half of it! As I type this I've the rest roasting in the oven (the creative folks aren't around this morning so I'm resorting to my stand-by methods). I'd also like to try this oatcake recipe because I'm a sucker for anything pancake-like.

Time

I was in a coffee shop in Costa Mesa and saw a kid with a 'vegan
power' tattoo. Made me reminisce on the mid-90's. He was young-ish
too, a nice reminder that the kids are still into it. I forget
sometimes.
Then later we saw this raw vegan donut at Mother's Market in HB.
Remember when vegan donuts were the holy grail?? I'm not saying this
was good, it wasn't worth the $4 to find out, but the fact it exists
kinda blows me away.
I did have chicken taquitos for lunch, also a novelty, and two
interesting snacks from the deli: shrimp cerviche and raw apple pie.
All vegan, of course.
Enjoyed at the beach with fond memories of HB being the first
California city I ever visited (1996) and the city I set off from on
my first bike tour- 3300 miles to Bethlehem, Pennsylvania (2001).

Time: hard to comprehend.

Sauvie Island half marathon

I can't remember the last time I did a running event! At least two years. When I was mapping out my training for Vineman I thought it'd be a good idea to run a half marathon in late June or early July. And what better place than near Portland, Oregon? The Foot Traffic Flat takes place on Sauvie Island (Sauvie means delicious berries) 15 miles north of Portland.


So we, as in famous artist Lacy J. Davis and I, decided to ride our bikes there, duh. Yes, I love to ride bikes and I'm an environmentalist blah blah blah...but there's only one bridge onto the island. Lots of cars. It just made sense to ride! The last 3 miles we rolled past bumper to bumper traffic. AND it was a great ride and a good way to warm up. I suggested this to the race organizer but he didn't think it likely anyone else would ride...

The blue behind us is part of the un-ironic background but the blue behind that is real sky blue.

After locking our bikes to a barn and eating some fruit, the half was ready to start. I started with my friend Eben, who works at the 7th Friendliest Store in Portland, who just ran a fast half the weekend before. Needless to say I let him go after the first mile. By mile two I realized that the majority of my running races have been the LA marathon and this race is the exact opposite, in a good way! Since I don't have a watch and only recently began pacing at a track I was nervous about my time. Was I going too fast? Too slow? I set the timer on my iPhone and checked it at mile 3 and mile 6. Turns out I was running just about 7.5 minute miles, as I hoped.

St. John's bridge, looking south.

There's no coasting in running! I'd find myself lost in my thoughts and my pace slowing...and I'd have to catch myself and see where I was. Runners may be worse than cyclists in avoiding hills, but the monotony of the flat course was getting to me. I like hills! I felt good at mile 10 so I picked it up and finished in the punk rock time of 1hr 38min. Eben finished about 4 minutes ahead for 107th place overall. If he knew, he probably would of let that one person pass so his time could be punk and 108. Lacy finished the 5k, her first running race, in 28min30sec, not to mention the 30+ miles of riding. Awesome!

After some lounging and watching the fast marathoners come in we headed back toward Portland, but took a detour over the St. John's bridge to eat at Proper Eats, which is basically a restaurant in a health food store. The service and smell are like you'd expect from a restaurant inside a health food store, but the food was terrific. Tempeh breakfast scramble!

French fry salad

Inagural ride on the new mountain bike! Shocks. Something else. Also amazing? Four pounds lighter. A smooth, fast bike that fits. Wow!




Aidan is still in town post-Tour Divide, all 4th place finish, 1st single-speed (10 hours off the course record?!), 1st rookie. Took him for a spin in the Verdugos. June gloom (still) in effect on this side, but the climb up from La Tuna was HOT. The opposite of his next adventure, which is the 1100-mile Alaska Iditarod Invitational early next year. Nothing like perspective on what is possible.



Post-ride Indian buffet. Duh. A spot I had heard about in Pasadena near Lake and Colorado. The food was good, weren't a ton of vegan options, but there was this:



We thought maybe it was compost. Delicious compost. Beans, curried broccoli and.....french fry....salad? Whaaa? We asked what was up with it and our server just told us it was a mixed-vegetable salad. Okay. I'm down no matter what you call it.

Mt. Laguna Bicycle Classic

In April I rode the Mt. Laguna Bicycle Classic in East SD County. Back in January I was part of the pre-ride so I was really looking forward to this! It just so happened that the Rosarita-Ensenada party ride was happening the same weekend and my good friend Matthew was heading down there from LA on his fancy Rivendell.
I had to work till 5pm and then I loaded up my two-shoulder messenger bag with my bivy sac, sleeping bag and pad and everything I'd need for the weekend. Made my way to coastal Orange County in time to watch the sun set and was near the SD border by 10pm.

The awesome bike path before the military base or freeway dilemma

Our Swarm! jerseys say 'Can't Stop Won't Stop' which I took straight from Hip Hop slang as applied to long-distance cycling. Matthew likes to say, 'Can stop, will stop!' when riding. I had hustled to do the first 77 miles miles in 5 hours, which is fun in my own way, but the next day we were leisurely. To say the least. I asked if we should stop and get some bars or bananas and he replied, 'If we get hungry we'll just find a taco truck.' Awesome.

Done.

We chilled all through SD County, taking the beach options whenever possible. We arrived at a friend's house in Ocean Beach, which is the exact stereotype of everything you think about Southern California- in the good way. We had been texting and when I asked about food he said, 'There's a liquor store near me that has great vegan food.' Whaaaaa? Ends up Liticker's Liquor has a full-on vegan menu with carne asada and seitan burritos. One of each, please.

We ate our tacos on his roof and watched the sun set. California, bro.

My friend Jeff had driven down after work and met up with us and after some dessert from the local co-op we set our alarm for 4am to head out to Pine Valley (Matthew and Craig were riding to the border a few hours later to meet the start of their ride). We had some disagreement over what time to leave. I wanted to sleep as late as possible and get there right as the last wave was ready to go, but Jeff, being older and wiser, suggested we not do that. Okay, okay.
Ends up I was right! We flew out there with no traffic and then sat in the car, in the dark, waiting for it to warm up. Went with the last wave...

Jeff killing it. Fourth fastest time of the day.

We rode in a good pack till the first climb picked up and then Jeff and some Cat-1 guy were off. I settled in with a triathlete who I spent most of the time trying to convince that iron-distance is the only way to go (you get your money's worth!). Paced with a quiet guy from Arizona for awhile who really pushed me on the climbs. the course is three loops, all with the same aid station at the top of Mt Laguna and the same fast, awesome descent. Ran into a friend I had met at the AdventureCORPS Shasta cycling/yoga camp last summer. We rode together for awhile on the insanely steep last climb discussing art, girls, work and making it all fit. He said something that really stood out: 'Work expands to fit the time allotted.' That aids my procrastination tendency and I love it.

I pushed on the steep stuff just to keep the pedals turning and passed about a half dozen folks walking. It was that steep! Keep in mind I'm still near the front third...

Post-ride meal included Filipino food again and vegan pizza!

Results and photos are up and worth perusing. Please note the 11 and 13 year old girls that did the same ride. For real. I also met Errin Vasquez, who I had chatted with on the internet previously. Also awesome.

We drove back to Ocean Beach in time for another Organic Athlete vegan potluck and decided to spend the night so I could go to the co-op for the 100th time on this trip. Breakfast!

When I was searching for something funny to link from Rivendell, I searched 'Cult Bikes' and it ends up that Robbie Morales, an old BMX friend, has a new company with this name. Here's a great sampler video!

(maybe I should end all posts with a BMX or Hip Hop video?)

Scott Jurek

In case you have not seen it, 'the Times' has an article up about vegan ultra-runner Scott Jurek called, Diet and Exercise to the Extremes.

I met Scott Jurek in 2006 when I was helping at the 135-mile Badwater Ultramarathon, which he won. A super nice guy, I chatted with him and his crew about his vegan diet and his training. I wanted to get an interview, but it just didn't work out.

The article mentions the 24 hour championships in France and I've found the live feed showing results. Looks to finish up at 1am, California time. Running in circles sounds absolutely miserable to me, but I imagine it is meditative in its repetitiveness. And it's not like he only does these races; quite the opposite. The Western States 100 and other 100 milers are trail runs, getting out in nature way more than most runners ever do.

In this terrific ESPN article he says, in regards to coming across a bear during a race,

"That was scary, but it's also part of why I prefer trail running...nature reminds us that there's a greater force out there, and you have to respect that. It makes you feel pretty small."

Awesome. I agree.

the future

Yo! Wow. Epic month. You'd think that the more epic = more posts, but unfortunately often that's not the case.
We've had parties, picnics, races, travels and other stuff I can't remember. The best stuff often doesn't make it to my blog, like my New Zealand trip and riding the Great Divide. So while I sort these old events, here are some events in the future.



Bake Me Up! vegan bake sale in Echo Park at Mooi Foods from 11-5. This is a benefit for PAWS LA and Kitten Rescue. Other vegan events on www.quarrygirl.com.

My friend Deanna Adams is racing the inaugural Arizona Trail 750, which starts today at the Mexico/US border. It's self-support style like the 2700 mile Tour Divide race along the Great Divide Mountain Bike Route from Banff to Mexico. What does this mean? No entry fee, no support, no checkpoints. Very awesome. The first part is along the Arizona Trail 300 which has been raced the last few years. The AZTR 750 requires a 22-mile bike portage through the Grand Canyon. Seriously. No bikes allowed. No rolling, pushing, pulling. It must be dismantled and carried on one's back. Sound miserable? I wish I was racing. I'd love to be out there on this epic journey of desert, mountains, heat, snow, pedaling, hiking....gawd. Beautiful way to spend one's days. Anyhow, you can follow Deanna's progress here: http://trackleaders.com/aztr. Oh yeah, she's on a fixed gear.

Lastly, the Swarm! twitter is active. Great links related to veganism, bikes, racing, streets, the environment, etc posted throughout the day. Check it out.

Bike Night at the Hammer April 8

My good friend Lisa, with whom I share a love for bikes, vegan food and mayhem, not to mention a willingness to wait over an hour for two tacos, has made Bike Night at the Hammer happen for the second year in a row. Last year Breaking Away on the big screen was fantastic and I'm sure Pee Wee's Big Adventure will be just as fun. All of this at a freakin museum.

I helped create the menu for the vegan dinner, too. What more could you ask for? Oh yeah, bike valet and it's all free.
Keep your eyes on www.midnightridazz.com for group rides to the museum.

Swarm! Party Summit after Street/Bike Summit

More on
LA Street/Bike Summit
Chef Joshua Ploeg
WolfPack Hustle Marathon Crash race

Carl Lewis on being a vegan athlete

How have I never seen this?

Vegan bake sales

I love the way this photo turned out with all those skulls leaping out of the basket. Yes, those are deep fried cupcakes, no I didn't eat one (ate plenty of other stuff though). Was part of the vegan bake sale for Haiti event happening in multiple cities today organized via Post Punk Kitchen: http://theppk.com/blog/2010/01/25/portland-vegan-bake-sale-for-haiti-and-some-thoughts/

This was at Locali.

[updated] More food porn here

Los Angeles weekend of radness

Gza with Rza and Killah Priest

culture

BabyCakes

Mike T's Birthday

Hollywood farmers market and vegan breakfast sandwich

Swarm! events for 2010

Bikeswarm.org is down (as is the Bikerowave site) because the server was hacked, but I didn't want to wait to get these dates out. I'll have more specifics for each event up soon. Photos and details of previous years via links.

Feel My Legs, I'm a Racer hill race (5th year anniversary!) Sunday March 28th, 8am
Meet at Silver Lake Farmers Market at Sunset Blvd / Griffith Park Ave
Background (from 2009)
Previous year write-ups:
2009
2008
2007
2006


Thus Climbed Zarathustra, CycloCat AlleyCross race, Sunday March 21, 1pm (exact time may change)
Silver Lake Dog Park
History:
2008
2006


Crucial Vegan Friendship Picnic 2, Sunday March 28th, 1pm
Elysian Park. Exact location tbd.
Info from 2009

Los Angeles Anarchist Bookfair

(click for larger)
From CrimethInc.

Anarchism is a very loaded word that conjures specific images in peoples' minds. It's difficult to overcome these stereotypes and honestly I don't discuss it often. We can't even get Universal Healthcare in this country, how can we expect communalism, mutual aid and consensus-based decision making? I'm a poor anarchist in that I'm not very active politically. I try to live and act in manners that reduce oppression and hierarchy as this is what anarchism means to me and, like veganism, I try to live my life as an example (easier said than done!). This past weekend was the Second Annual Anarchist Bookfair and it was one of the best events like this I've been to in a long time. The location could not of been better: Barnsdall Art Park. It's near bus and train lines and easily accessible from Hollywood or downtown. Most importantly it's freakin beautiful. Trees and open space on the top of a hill with beautiful views in every direction.

Looking East. Silver Lake in the foreground and snow-capped Baldy behind

I gave a workshop on veganism that addressed concerns about veganism/animal rights being an issue for only white affluent folks and otherwise unattainable. My argument is simple: You have to separate the issue from who does it. Animals are caged and killed for human use and this is an issue of oppression. I care about living beings and want to reduce suffering therefore I don't eat or wear animal products. Do you have to eat at Whole Foods to be vegan? No. In my household rice and beans (dry beans!) is a common meal, as is stir-fry with whatever veggies are in-season and low-cost at the farmers market or local grocer. There are barriers to veganism, but they are overcome with a few resources. This is the focus of my presentation. It was well-received and some good discussions developed.

I spent the rest of the afternoon chatting with friends and activists. Hung out with the people at Earth First! and Little Black Cart. Hundreds of people attended and the vibe was great. I credit the hard work of the organizers in reaching a diverse set of folks and not having any punk bands play. The space we occupy and communicate in influences how that communication happens and this space only improved it. Bike parking would have been nice, but you know, we can't have everything.

Impromptu yoga during sunset watching. Cliches aplenty.

The next event is the Anarchist Cafe on Sunday February 28th at 1pm in DTLA. I'm hosting a workshop specifically on vegan nutrition in the early afternoon. See you there.

Vegan Nutrition

I'm working on a big vegan nutrition project -more on this soon- that has me researching topics I haven't looked at in years. It's a strong reminder of the amount of misinformation in the tubes of the interwebs. I hate to say this, but most of the influential vegan info I found when I 'went vegan' in the mid-90's was exaggerated or simply not true. My profession as a public health dietitian, which I do not discuss often on this blog, is to disseminate accurate, reliable knowledge to the public. I see my training and education most useful as a filter between this mass of dis/information in the world and what people really need to know.

My thanksgiving day salad with purple cabbage,
sunflower seeds and toasted walnuts

Here are a few of my colleagues' blogs that I recommend if you want more info about veganism, nutrition and cooking.

Jack Norris, RD has a blog he describes as 'news for vegan advocates and those eating a plant-based diets.' He is the co-founder of Vegan Outreach (one of my favorite animal advocacy organizations) and also runs Veganhealth.org.

Virginia Messina, MPH, RD has a blog called Thoughts On Being Vegan: A Dietitian's Viewpoint. She's the author of The Dietitian's Guide to Vegetarian Diets which is my go-to-book when I have a question that I can't answer.

Dina Aronson, RD runs veganrd.blogspot.com which has accessible nutrition information as well as recipes. I have worked with Dina through the Vegetarian Nutrition Dietary Practice Group of the American Dietetic Association, of which we are both active members.

For recipes I mainly use the cookbooks I already have, but tend to peruse both Isa Moskowitz' Post Punk Kitchen and www.vegweb.com.

For the new year you should check out the Physician's Committee for Responsible Medicine's 21-Day Vegan Kickstart.