07 December 2010

My last post on No Whip!

Today the book I've worked on for the previous year, Appetite For Reduction, is officially out and I'm ending this blog and starting a new site called True Love Health.

Well, it has been an amazing four years of regular posting here. In December of 2006, while spending a month in New Zealand, I decided to take all of my adventure writing and put it in one place. I spent many many hours finding and organizing my stories and photos; all the way back to my reflections on my 2001 cross-country bike tour. Many stories never got finished as I was too quickly accumulating new ones to write about old ones! What a fortunate problem to have.

The name of this of this blog was chosen without much thought, based on a dumb joke. I never thought ahead that I'd be promoting it or that strangers would actually be reading it. It was just a place to record what I was up to for my friends to see.

What's that joke? Slang for car is whip, but it's also short for whip cream, two things I philosophically try to avoid. One day at a coffee shop I ordered a fancy drink and the barista said, 'Whip?' and I responded, 'No, I rode here.' She stared at me blankly the same way people do when I explain the blog name....

So I'm moving on. I don't talk about it often, but I'm a Registered Dietitian, i.e. a professional nutritionist. My expertise is in Public Health (I teach community college) and Vegetarian Nutrition (duh). I've always struggled to keep my professional life and personal life separate, but it's obvious that they are one and the same. My professional life is dictated by my personal ethics and it's not only dumb, but a pain in the ass to try and hide my tattoos from my colleagues.

I got into nutrition because of veganism and always thought I'd have my own practice immediately. But now seven years on from graduate school (!!) I'm making the time for it and my new site, True Love Health will reflect both adventure and my 'professional' life. An example of my writing is on No Meat Athlete, Protein- A Primer For Vegetarians.

How about some FAQ?

Where did the name True Love Health come from?
In 2007 I was working on a new design for the stage race I put on, Feel My Legs, I'm A Racer. I had wanted a new bike related tattoo and decided I'd use the design for the 2007 race as my tattoo. It represents my feeling about riding bikes and doing races: I just really love the process. The action of doing. We don't race up 10 of the hardest hills in LA just to get to the top, but for the process of riding something so different. A metaphor for life, if you will.
And this way I already have my brand tattooed on me. Easy decision.

Is the new site only about vegan nutrition?
-No, definitely not. My philosophy on health, nutrition and exercise is that they have to be fun and lifestyle oriented. I hate treadmills. I love to cook. Sometimes I eat vegan donuts. Health is about the big picture and having fun and the new site will reflect this.

Will you constantly be trying to sell your services?


How can I pay you for your services?
-Please get in touch through my email which is MattRuscigno on gmail.

What new stuff will the site have?
-More regular posts with more details on training, eating and racing plus guest posts from people who I think are ruling at life. And other more in-depth projects! It's going to be an all-around resource for people being stoked on eating and doing stuff!

Will you still post stupid photos you take in the street with your phone?
-Fuck yeah!

Is it going to be all nice and professional or will you still swear and be kinda inappropriate?
-See above.

How can I stay in the loop?
About 500 people subscribe to this blog via a service like Google Reader. You need to add Truelovehealth.com to your reader and follow on twitter.com/truelovehealth. Also, if you link to me from your site please update your link!

Lastly, thank you everyone who has been supportive by reading and being a part of these adventures. This is what life is about! I wouldn't do all this if it wasn't motivating people to be good in the world. What we eat, how we get around and how we spend our free time is as political as anything! It affects everyone. But this doesn't mean it cannot be fun. Looking forward to many more years of adventures!!

Vegan Corner

Some friends of friends are launching an all-vegan resource page (think restaurants, stores and other places plus online stuff and events) called Vegan Corner. It's not officially up yet, but there is a press page here and a press release here (and below!) that features a photo of my good friend Danielle from Vegan Treats! It's a small vegan world sometimes.

Riding and Eating through New York City

Dressed for conference, with bike along!

Recently I was able to spend a beautiful Fall weekend in New York City, one of my favorite places in the world. It's where my family is from and most still live in the area. As a kid it was my concept of what a city was like which unfortunately left me disappointed when I started traveling to other cities! Heading back this time I had my track bike, sun and free time to explore.

Everyone is going crazy over NYC Transportation Commissioner Janetter Sadik-Khan and I hate to jump on the bandwagon, but holy shit! NYC is a different place for bicycles now. It is as amazing as people say. Are NYC Drivers still NYC Drivers? Yes, but now cyclists have space set ahead for them. It's not always respected, but it's definitely something. Sadik-Khan was interviewed in Esquire and it's a great read.

She also spoke in Los Angeles and gave her approval for CicLAvia. So Los Angeles. You've always said, 'there's not enough space for bike lanes and bike infrastructure here.' Have you been to NYC? They have much less space! They've more than doubled the number of people commuting by bicycle because they built the infrastructure. We have more space and better weather. Let's get with the program here!

Clear day! Shot from Brooklyn looking at Manhattan.

Obligatory pizza in Brooklyn. Something else that has also changed dramatically, more vegan food! This is at Vinnie's on Bedford.

Kent Ave. The map said it was one-way, but I had memory of riding on it the opposite direction. Because it's a two-way bike lane! So rad.

Kent Ave again.

Williamsburg Bridge. They got rid of the crazy bumps!

Blurry Second Ave protected bike lane. The blurriness makes it more real.

Also obligatory. Post-Central Park ride.

Back in Brooklyn we went to a show in a warehouse where kids live. Nice to see lawless NYC still exists, somewhat.

We never actually went in, just to the roof to hang out.

Deli sandwich the next day. For real!

Love NYC. I was told when I was a teenager that if you love NYC, you'll hate LA. I never thought I'd stay here, but I'm coming up on 8 years. Do I wish there was some more NYC in LA? Of course. But each city is what you make it. Because I grew up with NYC as my idea of what a city should be like, I treat all cities like they were NYC. Which is why I can live here without a car and walk and bike to where I need to go. It's possible for me and others and if the city got on board, it'd be possible for many more Angelenos.

Reminder about Truelovehealth.com

Hey there! Just a reminder that I'm exclusively updating at www.truelovehealth.com! Be sure to change your Reader settings and links. Thanks!

06 December 2010


Another reminder to update your reader to my new site: www.truelovehealth.com. ThankPr

01 December 2010

SF Farmers Market brings it hard!

I'm behind on posts as I work on my new site so for now here's a shot
of our farmers market score from the wknd. Yes, those are California
organic kiwis and yes over a dozen apples (pink lady and honeycrisp
for you other apple nerds who care).